The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.
These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.
Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.
Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.
In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.
Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.
On March 31, 2014 any user accessing Ok Cupid from Firefox was presented with a message asking users to boycott the internet browser due to Mozilla Corporation's new CEO Brendan Eich's support of Proposition 8.