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On these fake sites legitimate users are persuaded to pay fees to create accounts, as well as paying for each email or message they send and receive.

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So are there certain people who are more likely to fall victim to scams, or certain situations which are likely to precipitate dating scams?

Guadagno & Cialdini (2007) found that there are individual differences in the likelihood that people will succumb to online persuasion, and this is further complicated by the extent to which people feel empathy with the person trying to persuade them.

So typically scammers will firstly ask the victim to send them a small amount of money.

Once the victim has agreed to this request, the scammer will then ask for a larger amount.

Bain & Company offer us strategical advice and Hogan Lovells support Dialogue Social Enterprise with legal advice.