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The dating services industry includes several different segments.

Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.

Online dating services also differ widely in their revenue streams.

Some sites are completely free and depend on advertising for revenue.

Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

Most services also encourage members to add photos or videos to their profile.

According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.